As a life-long advocate for the environment, I have also long been fascinated with the potential of electric cars. In the 1990s I even applied for a PR position to Bay Area company U.S. Electricar, one of the early EV companies. Fortunately or unfortunately, they didn’t have any openings at the time and the company would eventually fail anyway.

With successful emergence of Tesla and vision of Elon Musk, my passion and commitment to help move the world to electric vehicles (EVs) has recently become a key focus of my life.  During the day I evangelize digital marketing technology, but at night and on weekends I write about the factors that will enable or inhibit the mass adoption of electric vehicles.

I’ve also appeared as a guest panelist on KQED radio’s Forum talk show:

My writing about electric vehicles includes:

Below are links to my posts on